NEW ERA
New Era is the exclusive supplier of on-field caps for Major League Baseball, as well as the official cap of the NFL and NBA. A billion dollar brand with retail locations around the world. Creators of the iconic 59FIFTY fitted cap - popularized by streetwear and hip hop culture.
THE OBJECTIVE
As a consequence of the pandemic, New Era had downsized significantly, but was going through a major resurgence. The initial approach was to push the content to elevate the content closer to a “mother-brand” while still tackling the sales goals of the products.
THE WORK
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#1 ENGAGEMENT
“MLB LOGO HISTORY” - MOST ENGAGEMENT ON NEW ERA’S INSTAGRAM FEED
THE RESULTS
#1 MOST ENGAGED POST ON NEW ERA INSTAGRAM
Initially hired to create content, DWNTWNs relationship with the brand has quickly has grown into more of collaborative process - not only producing and directing full scale productions, but also assisting the brand to help to provide creative input on other projects and strategy that drives sales.
